2013-Present: Freelance Digital Marketing Consultant
Contributions:
I've been the marketing consultant for a number of non-profits and small-to-medium sized businesses, defining, implementing, and executing complete digital strategies, including rebranding, website implementation, social media management, email marketing, content development and event coordination. Some of the businesses and I've worked with include OASIS Answers, Crossfire Select, Art from the Heart, The Perfect Push, North Puget Sound League, Northwest FamilyFest, and Origin Salon Spa in Redmond, WA. I've also volunteered as the Director of Communications for a number of youth organizations including PTSAs, Girl Scouts, Booster Clubs, and more.
Writing Samples:
I've been the marketing consultant for a number of non-profits and small-to-medium sized businesses, defining, implementing, and executing complete digital strategies, including rebranding, website implementation, social media management, email marketing, content development and event coordination. Some of the businesses and I've worked with include OASIS Answers, Crossfire Select, Art from the Heart, The Perfect Push, North Puget Sound League, Northwest FamilyFest, and Origin Salon Spa in Redmond, WA. I've also volunteered as the Director of Communications for a number of youth organizations including PTSAs, Girl Scouts, Booster Clubs, and more.
Writing Samples:
- Blog Post: New Year, New Goals
- Blog Post: Take a Time Out, Coach
2018-2021: Digital Marketing Strategist at The Syndrome Mag
Contributions:
The Syndrome Mag is a non-profit women's magazine aimed at raising awareness of gender equality through comedy. I developed the online marketing and social media strategy to increase brand reach, boost readership, and attract new, regular writers for the publication. I managed the online magazine's publication schedule, working collaboratively with teams of editors and writers to develop, optimize, and publish content. New online promotions and advertising campaigns were created on a monthly basis with a small advertising budget used primarily on Facebook. I was in charge of the magazine's Instagram, Twitter, and Facebook accounts which were updated daily, and produced monthly, quarterly, and annual marketing reports.
The Syndrome Mag is a non-profit women's magazine aimed at raising awareness of gender equality through comedy. I developed the online marketing and social media strategy to increase brand reach, boost readership, and attract new, regular writers for the publication. I managed the online magazine's publication schedule, working collaboratively with teams of editors and writers to develop, optimize, and publish content. New online promotions and advertising campaigns were created on a monthly basis with a small advertising budget used primarily on Facebook. I was in charge of the magazine's Instagram, Twitter, and Facebook accounts which were updated daily, and produced monthly, quarterly, and annual marketing reports.
- Increased social media following: Twitter 243%, Instagram 200%, Facebook 538% over a two-year period.
- Increased daily website users 833% by implementing a Google Grant for PPC campaigns.
2011-2013: Interactive Producer at Smashing Ideas
Contributions:
Smashing Ideas is an interactive agency in downtown Seattle that has worked with some of the largest brands in the industry including Mattel, Disney, Nick Jr., Random House and many more. As an interactive producer, I acted as Project Manager for a number of projects, utilizing Microsoft Project to staff projects, and manage budgets and timelines, while also acting as client liasion.
I was also given the opportunity to develop comprehensive, interactive wireframes and functional specs for certain projects, including the Sony Entertainment website redesign. Working with a large team of designers, developers, and UX professionals, we managed to build a custom CMS that rolled out dozens of multi-language, international websites for Sony Entertainment. This company's pseudo motto was that nothing is impossible, and thanks to some incredibly talented people at the agency, nothing ever was.
Smashing Ideas is an interactive agency in downtown Seattle that has worked with some of the largest brands in the industry including Mattel, Disney, Nick Jr., Random House and many more. As an interactive producer, I acted as Project Manager for a number of projects, utilizing Microsoft Project to staff projects, and manage budgets and timelines, while also acting as client liasion.
I was also given the opportunity to develop comprehensive, interactive wireframes and functional specs for certain projects, including the Sony Entertainment website redesign. Working with a large team of designers, developers, and UX professionals, we managed to build a custom CMS that rolled out dozens of multi-language, international websites for Sony Entertainment. This company's pseudo motto was that nothing is impossible, and thanks to some incredibly talented people at the agency, nothing ever was.
2009-2011: Senior Digital Marketing Consultant at Safeco Insurance
Contributions:
Safeco Insurance in downtown Seattle caters to independent insurance agents around the country. As part of the company's Bricks & Clicks program, I developed and scaled the Safeco SiteBuilder program which helped thousands of agents get well-built, optimized websites, to help them compete in the online market. Additionally, I traveled the country delivering in-person presentations to large groups, as well as targeted consultations, teaching agents the best way to manage the online experience through websites, SEO, and social media.
Safeco Insurance in downtown Seattle caters to independent insurance agents around the country. As part of the company's Bricks & Clicks program, I developed and scaled the Safeco SiteBuilder program which helped thousands of agents get well-built, optimized websites, to help them compete in the online market. Additionally, I traveled the country delivering in-person presentations to large groups, as well as targeted consultations, teaching agents the best way to manage the online experience through websites, SEO, and social media.
- Achieved a 420% increase in agent engagement YOY with the SiteBuilder program, while also in-creasing customer satisfaction from 8.8 to 9.5.
- Increased agent performance and revenue by utilizing tracking methods to measure the perfor-mance of agents enrolled in the SiteBuilder program against other Safeco agents, showing a 3% in-crease in retention, in addition to new, profitable business.
- Scaled the Bricks & Clicks program by more than 300% YOY, increasing the number of engaged agents to 1,500 per year without increasing internal resources.
2006-2008: Web Designer at Las Vegas Valley Water District
Contributions:
I was contracted to work for the Las Vegas Valley Water District a second time (see below), changing from Web Producer to Web Designer. I worked collaboratively with a number of different departments creating both internal and external websites. I also developed the UX and UI of the online ticketing process for the newly established, Springs Preserve, and designed the printable online ticket for admission.
I was contracted to work for the Las Vegas Valley Water District a second time (see below), changing from Web Producer to Web Designer. I worked collaboratively with a number of different departments creating both internal and external websites. I also developed the UX and UI of the online ticketing process for the newly established, Springs Preserve, and designed the printable online ticket for admission.
2005-2006: Web Designer at Caesars Entertainment
Contributions:
I was the sole web designer for Harrah’s Entertainment and its properties, including the Rio, Showboat, Horseshoe and Flamingo, until the company merged and became Caesars Entertainment. The brand was then expanded to include Caesars Palace, World Series of Poker, The Paris Las Vegas, Planet Hollywood and more. I designed a number of different assets for nationwide marketing initiatives at the different properties across the country, including banner ads, email templates, landing pages and microsites. I also managed the digital asset database for all of the US properties, maintaining licensing and distribution rights.
I was the sole web designer for Harrah’s Entertainment and its properties, including the Rio, Showboat, Horseshoe and Flamingo, until the company merged and became Caesars Entertainment. The brand was then expanded to include Caesars Palace, World Series of Poker, The Paris Las Vegas, Planet Hollywood and more. I designed a number of different assets for nationwide marketing initiatives at the different properties across the country, including banner ads, email templates, landing pages and microsites. I also managed the digital asset database for all of the US properties, maintaining licensing and distribution rights.
2002-2005: Web Producer at Las Vegas Valley Water District
Contributions:
I was contracted to work for the Las Vegas Valley Water District and Southern Nevada Water Authority, local agencies dedicated to water conservation. I was primarily tasked with regular content development for their websites, and acted as project lead on the design and development of H20University.org, a children's website focused on the origins of the city which are closely tied to water.
I was contracted to work for the Las Vegas Valley Water District and Southern Nevada Water Authority, local agencies dedicated to water conservation. I was primarily tasked with regular content development for their websites, and acted as project lead on the design and development of H20University.org, a children's website focused on the origins of the city which are closely tied to water.
2001-2002: Web Producer at KSNV-TV
Contributions:
I was responsible for round-the-clock content management for the news station's website, editing stories, videos and imagery. I created the station's first Internet-to-TV segment called "Your Voice on 3." I also maintained the localized MSNBC site and was part of the advisory board for the company's CMS platform, proposing changes and regular improvements.
I was responsible for round-the-clock content management for the news station's website, editing stories, videos and imagery. I created the station's first Internet-to-TV segment called "Your Voice on 3." I also maintained the localized MSNBC site and was part of the advisory board for the company's CMS platform, proposing changes and regular improvements.
